Great care must be taken when trimming the conference budget NOT to skimp on
the critical items. If you are comparing prices, remember, you must compare like
with like. In most cases cheaper solutions are less effective.
An event venue can easily be transformed into a gala fantasy with the aid of sets, props, fabric and
lighting. Theme ideas range from beach and bush parties, to wild street carnivals and Halloween.
Most large conferences will involve at least one themed event. Theming revitalises a conference
program. The prospect of a gala dinner in the same old meeting room is less than inspiring. Theming can
transform the room into something entirely different, transporting the delegates into a welcome world of
escape.
Themes are becoming increasingly popular for commercial presentations. A well executed, relevant
theme can have a major impact on a target audience. The message is an experience, its impact is far
greater than the “take home message” from a video or screen presentation.